B.S. Digital Marketing Technology

Application

To apply for the on-campus and online Bachelor of Science degree in Digital Marketing Technology, you need to apply to UW-Stout.

Financial Aid

Students who are attending another institution, but are planning to receive their degree from UW-Stout, may be eligible to receive aid from UW‐Stout. In these cases, UW‐Stout is considered the Home Institution and the other campus is considered the Visiting Institution.

Transfer Students

• Applying for Transfer
• Transferring Credits
• Articulation Agreements

Note: When filling out the application form, be sure to make a note in the student comment section that you intend to apply to the "online program." 

Upon the completion of the program, the student will attain the following outcomes:

1. Create original content for digital distribution in a manner that employs marketing research to achieve organizational goals.
2. Develop web applications utilizing industry standard markup, protocols, and languages.
3. Demonstrate and employ the use of data to support dynamic user interaction with digital content.
4. Write, assemble and or develop scripting artifacts that affect the behavior level of digital content.
5. Design and implement information and navigation plans using the principles of information architecture.
6. Analyze, implement and evaluate outward facing communication systems and their usage.
7. Employ and evaluate processes related to user analysis, design, development, and implementation.
8. Select, examine, implement and evaluate the use of enterprise systems and how they function toward achieving enterprise objectives.
9. Distinguish between the functions of various digital communication channels and select solutions appropriate to the needs of the organization and the end users.

This multi-disciplinary degree focuses on the marketing technology. The program emphasizes the application of theory to practice and will require a cooperative work experience with an approved employer. The program's professional core (41 credits) draws from a number of academic disciplines including

• Information and Communications Technology
• Business
• Computer Science
• Cross Media Graphics Management
• Management 

Students will take elective courses from these disciplines and have added flexibility to develop a secondary area of vertical depth. Using those flexible credits to achieve a minor will be encouraged. To the best of our knowledge, this is the first B.S. degree in Digital Marketing Technology offered in the United States.  

Employment

UW-Stout's Digital Marketing Technology program responds directly to the rapidly evolving needs of the marketing field in a digital world. Organizations demand a new set of marketing skills as they move from traditional to digital marketing strategies. Program graduates can find employment as:  

• Marketing Managers
• Search Marketing Strategists
• Green Marketers
• Market Research Analysts and Marketing Specialists
• Advertising and Promotions Managers
• Public Relations Specialists
• A host of new jobs that are emerging as a result of the changes taking place

Time to Degree

Full-time students averaging 15 credits per semester will be able to complete the degree in four years. Additionally, UW-Stout offers a number of courses during winter and summer breaks that students may take to meet their four-year graduation schedule. Articulation agreements with UW Colleges and other two-year schools may allow transfer students to complete the degree in as little as two years.

Innovative Digital Marketing Association (IDMA)

Advisory Committee Members