MarCom Services

In addition to leading overall university campaigns, we also provide the following support free of charge to campus programs and units.
In this Section

Consulting

We are happy to meet with any area on campus to provide overall marketing consultation which may include a review or audit of current marketing communications activities and/or marketing plan development. Please contact Gary Schuster for assistance in this area.

Story Development

MarCom uses a wide variety of story development mediums to showcase UW-Stout to prospective students, employers, donors, partners, and the community. These mediums include news stories, web content, social media posts, testimonials, and more. Please send your story ideas to: stoutstories@uwstout.edu

Hometown News Service

Marketing Communications provides a hometown news service for students through The Link, a national news service in Iowa City, Iowa. Using data furnished by the Registration and Records Office, MarCom staff forward appropriate information to The Link for publication in newspapers throughout the country. Newspapers selected for a particular student are based on the zip code of the home address entered by Registration and Records upon enrollment.

The service reports newsworthy information: Dean's List recognition, graduation, awarding of scholarships, cooperative education placement, and other notable activities. When a release is submitted each student receives an email with options to link the story to Facebook, Twitter, or other social media sites. 

Website Edits & Analytics

UW-Stout uses the Drupal 8 content management system (CMS) to support web content management at our university. Please contact your department's Drupal web editor for assistance with web content updates. If your department does not have a Drupal web editor, please email webmaster@uwstout.edu for assistance. You can also contact the webmaster by email to obtain analytics.

Faculty and Staff Web Directory Updates

If you would like to make an update to your existing website profile or you don't currently have one and would like to have one created, please use the Faculty & Staff Profile form.

Photography/Videography

May 18, 2022: Due to a staff resignation, we will not be able to accomodate new Photo and Video Requests until August 15, 2022. For more information, please contact Gary Schuster, schusterg@uwstout.edu

We do not typically provide photography/videography services for events such as speakers, award ceremonies, social events, or conferences. If you need event coverage for one of these events we have a list of freelancers available as well as photography/videography guidelines. 

University faculty and staff are also provided access to the PhotoShelter DAM based on department/unit responsibilities for communication and marketing. To request access, please contact:  Gary Schuster, schusterg@uwstout.edu

Identity  

For questions regarding the brand identity or the review of items, please see the identity standards page or contact us at identity@uwstout.edu.

Graphic Design 

Our professional and student graphic design team is available to provide design services for materials desired to reach an external market. We can also provide appropriate templates to facilitate a self-designed project and help coordinate the production of print materials through Printing Services. Please complete a design/print request form to initiate this type of request.

Please read the Marketing Communications (MarCom) Service Agreement. If you have any questions, please reach out to our contact for all requests: Cheryl Keyes, MarCom, 715-232-2690. 

Digital Marketing

All digital marketing runs through the MarCom department to ensure that as a university we do not compete for ad rates among ourselves. This includes social media platform advertising, Google Ad campaigns, retargeting, banner advertising, etc. To request a digital marketing project, please complete the digital marketing request form.

Email Marketing

To ensure the best chances that your email campaign will not end up in spam filters and also adhere to best practices regarding spam compliance, we ask that all email campaigns to external recipients are reviewed and/or facilitated by Marketing Communications. Please complete the email request form to receive assistance in this area.  

Social Media

MarCom manages all of the university's official social media accounts, as well as the over-arching social media policy. If you wish to start a new account related to your program, unit or organization related to UW-Stout or would like assistance on how to enhance an existing account, please see our Social Media Guide, or contact Rachel Hallgrimson.

Market Research

MarCom is able to provide some assistance in regard to market research. For more information on this, please email marcom@uwstout.edu with your request.